the manufacturers point of view on adapting to consumer psychology and behaviour

 

Notes from http://fhc.biosciences.dupont.com/consumer-trends/experience/ [accessed 05.04.2018]

‘WOW’ FACTOR – Consumers increasingly want experiences that deliver the maximum impact, and this expectation is filtering across all aspects of their lives … consumers expect more, and want richer, more rewarding and more engaging experiences from all quarters.

THROUGH-THE-LINE EXPERIENCES – Consumers are putting themselves at the heart of any experience, and hence companies are having to become more ‘user-centric’, ensuring human insights are considered at every turn.

SEE-SMELL-HEAR-TOUCH – People want to use all of their senses, and expect many of the products and services they buy to meet this need …products need to look good, feel good and smell good.

CONSUMERS TO CO-CREATORS – There has been a consumer to partner metamorphosis. Newly empowered customers want to have a greater say in how they experience service. They want products and services to be designed, sold, delivered, serviced and purchased in a way that suits them.

Notes from http://trendwatching.com/quarterly/2017-11/5-trends-2018/ [accessed 05.04.2018]

It is evident that manufacturers base their production on the customers’ psychological and social bahaviour. So, what to expect next? Is this the cleanest we can get? From the manufactures point of view, Mattin analyses the factors contributing to the formation of the 2018 trends (Mattin D., 2017). Consumers will adopt the outsourcing of certain retail experiences to their smart phones leading to the further rise of the automated commerce. Post-demographic consumers of all ages are crafting new narratives of adulthood (awareness, acceptance and embracement of various groups of the community) looking to brands that teach life skills, let them outsource daily tasks, or help them realize personal life goals. Even manufacturers will become virtual companions as consumers start to feel it is possible to have a meaningful relationship with virtual entities. Consumers will expect of products to be compassionate of their past product selections by adapting around their changing needs. With the Weinstein case being the starting point, 2017 could be characterised as the year of transparency. Transparency and clarity are strongly and loudly demanded and given that the consumers are guiding the development of the production, the producers’ internal culture and practices will inevitably become part of their brand, creating this way an even more personal relationship with the consumer.

 

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